Everyone is concerned about global warming and other environmental concerns. Movements are on to contribute to the environmental causes and restore it to a healthier level by reducing lethal impact of so-called development crusade on all 5 elements viz. The Earth, The Sky, The Air, The Water and The Sun. Governments and environmentalists are advocating environmentally friendly materials and promoting recycled metals, nontoxic substances, organic agriculture, and re-forestation. Online Global b2b Marketplaces have emerged as an effective tool to support Green Marketing movement.
People are showing an emotional and natural inclination towards this spirit and are supporting such movements in their own ways. They are turning more and more on electronic communications, reduce use of paper in offices and at homes, use recycled products, avoid polluting vehicles and products, vouch for environment friendly activities in their own organizations, and many more. Businesses are taking all their conventional marketing, business promotion and even distribution support activities online reducing load from other mediums that directly or indirectly affect natural resources.
Online Marketing Through B2B Marketplace, emails, e-newsletters, online advertising and digital documentations are some of the low-cost, convenient and above all environment friendly in their uses and application. The e-revolution has given way to another concern i.e. e-garbage factor but has considerably reduced load from other more important natural resources.
A recent survey carried out on general environmental awareness and devotion to its implementation finds some encouraging facts about this movement:
*People wish to work, even at less pay, in companies who respond to these social concerns responsibly and provide a wholesome working environment. Employees do not mind working longer hours in such offices.
*A study by a construction company reveals that more than 70% executives and students believe that green buildings enhance performance.
*Environment groups are more active than ever to convince, even force, abide by environmental majors.
*Banks and financial institutions have reduced or stopped funding facilities to environmentally and socially irresponsible corporations.
*Competition from other environment conscious companies is forcing others to change their marketing initiatives and make them more environment-friendly.
*Companies like Levi’s, Nike, and McDonald have deeply induced this Eco element in their products, services and processes. For example Levi’s is producing 100% organic jeans, Nike is making organic sportswear and Mc is serving FTC (Fair Trade Certified) coffee in its more than 658 restaurants in New England and Albany, NY and has plans to introduce this change through out the country, soon.
*More and more consumers and retailers are exploring environment sensitive and energy efficient products and outlets.
Companies are starting to recognize the importance of green marketing avenues and exploring new online Global B2B Marketplace , to promote their business and products without affecting environment. But this is not the only term that green marketing is meant for. It also incorporates a broad range of activities, like product modification, production process improvement, packaging improvements and also changing advertising mediums.
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